Top 5 Personal Finance Apps on iOS in Kenya: Q1 2025 Performance

In the first quarter of 2025, the personal finance app landscape in Kenya saw varying trends across the top applications on the iOS platform. Data from Sensor Tower provides insights into the performance of these apps, focusing on downloads and active users.

Chumz: Save & Invest from Moneto Ventures demonstrated a downward trend in weekly downloads, starting at over 1K and decreasing to around 473 by the end of March. However, weekly active users showed a more stable pattern, fluctuating between 4.8K and 6.3K throughout the quarter.

Money Manager Expense & Budget by Realbyte Inc. maintained a steady download rate, averaging around 100 downloads weekly. The app's active users peaked at 909 in mid-February before leveling off to approximately 607 by the end of the quarter.

Splitwise experienced consistent weekly downloads, generally hovering around 70. The app's revenue varied, peaking at $113 in mid-February, while active users remained relatively stable, ending the quarter at 256.

CashTrails+: Personal Finance showed a gradual decline in downloads, starting at 96 and dropping to 53 by late March. The active user count remained robust, with a slight increase to 917 in early March before stabilizing around 884.

Lastly, Buddy: Budget Planner App saw its downloads decrease from 99 to 21 over the quarter. Despite this, its weekly revenue showed a notable peak of $56 in early February, while active users remained around 50.

For more detailed insights and data on app performance, visit Sensor Tower's platform.